ECHO Award
Bank of Hawaii
Home Equity
Credit Line
2018 PROJECTS - PRODUCTION STAGE (Not LIVE)
Recent web & operational project integrating Smartsheet while managing the Chanel Retail Environment design-build manufacturing process for Chanel that was built for Bloomingdale, NYC, 59th Street.
Retail Environments for Chanel in Bloomingdale, NYC - Electric Bikes, Working Trikes, Scooters and Boards - RV Coaches and Camper Trailers - Semi-Professional Football - Commercial Finance / Lending. Services rendered differ client by client.
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For the entire brochure
read the PDF online.
2012 - USING RESEARCH TO DEVELOP AN INTEGRATED STRATEGY
John Metselaar is the Chief Integrated Marketing, Creative and Brand Strategist at K&H ISG (Integrated Solutions Group). John has excelled at Integrated (Traditional to Online) Direct Response Marketing, Branding, Creative Services, and eCommerce since 1995. He pioneered online marketing and advertising in 2000 by creating a perpetual testing environment supported with real-time tracking technology for measuring performance.
KEY TAKEAWAYS: Demographic profiling and geographic targeting have been very successful strategies to create best practices to reach audiences. Imagery and messages must target region and audience appropriately and content must be compelling. Traditional media and distribution (e.g. door hangers, direct mail) often trumped new media.
Most Recent - RETAIL ENVIRONMENTS FOR CHANEL AT BLOOMINGDALE ON 59TH NYC
I integrated SMARTSHEET PROJECT MANAGEMENT SOFTWARE into their operation so that the different departments could communicate, collaborate and prepare / update the daily schedules more efficiently. This also aided in foreseeing scheduling and production problems on the manufacturing floor, as well as coordinating incoming products, custom constructed materials, staging, shipping and onsite construction. The goal was to automate all functions and systems via an API and optimize internal communications and time spent on redundant processes.
I also redesigned their web site using a better URL www.blueskywoodworksinc.com
OTHER RECENT PROJECTS INCLUDE
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Auditing the alleged services of a national digital agency and validating the lack of performance
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Physical inventory of assets and audit reconciling with purchasing to identify major retail shrinkage
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OPERATIONS & GENERAL MANAGEMENT
RESEARCHING FOR MARKETING DATA, TECHNOLOGY INTEGRATION AND IMPROVING PERFORMANCE
I am a professional Senior Project Manager and Program Director with many years of optimization, regulation of some sort (FDA or SEC) and measurable success managing people, projects, programs, processes, productivity and products. Outside operations, I also have a solid background in Marketing Program Management, Product and Software Development, SEO. SEM, SMO, digital marketing, PPC, online advertising (Display and Search through Google), photography, video, and strategic business development, plus organizing digital assets and web site management with annual budgets of $5 to $7 Million. Markets and industries.
QUALITATIVE AND QUANTITATIVE RESEARCH
Database Marketing, aka Direct Response Marketing has been the scientific approach since 1980. Research, or data gathering, has been the foundation for my work throughout my professional career which has progressed from Real Estate Securities, Professional Sports, Coaching, Retail Sales and several Management Training Programs to what
I am doing currently.
Qualitative and Qualitative Research & Analysis
TYPICAL DIRECT DATABASE AND INTEGRATED MARKETING RESEARCH PRACTICES INCLUDE
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AUDITING EXISTING PROCESSES AND SYSTEMS TO MAKE CONCLUSIONS THAT LEAD TO POSITIVE CHANGE
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AUDITING ROLES AND INDIVIDUAL PERFORMANCE TO IMPROVE THE QUALITY OF CONTRIBUTORS
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AUDITING MARKETING PROGRAMS AND MANAGERS PERFORMANCE, OR OUTSIDE VENDORS / AGENCIES
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MARKET RESEARCH AND TESTING FOR BRINGING A NEW PRODUCT OR SERVICE TO MARKET
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COMPETITIVE INDUSTRY RESEARCH FOR STRATEGY DEVELOPMENT AND BRAND POSITIONING
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ORGANIZING FOCUS GROUPS AND CREATING SURVEYS FOR GENERAL OR SPECIFIC MARKET SEGMENTS
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GATHERING DATA FOR ANSWERING QUESTIONS IN ORDER TO MAKE INFORMED DECISIONS
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TESTING CONTROLS IN ORDER TO IMPROVE KEY PERFORMANCE INDICATORS
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CREATING TESTS IN VARIOUS CHANNELS FOR MEASURABLE RESULTS TO RESPOND TO A HYPOTHESIS
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VALIDATE AND BACK-TEST POSITIVE RESULTS FOR SEASONALITY
www.linkedin.com/in/metselaar
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INCREASING AREAS OF INTEREST AND WORK SINCE 2010
Operations, Technology, Implementation, Optimization, based on Research, Testing, Security, Quality Control, Performance and Results. It relates to Cryptocurrencies, Blockchain, Digital Marketing/Advertising, Automation, AR/VR, Robotics, AI and other emerging digital considerations for eCommerce, online UX and CX. Plus, how it integrates with brick-and-mortar changes likes the Amazon GO Shops.
AREAS OF ACCUMULATED EXPERTISE AND SERVICES
https://www.direktresponse.com/services
My career began in design and illustration, while working in retail sales where I learned more about sales and human behavior related to making buying decisions. I illustrated schematics showing the electrical systems for the Polaris Missile system at Lockheed, while creating real estate advertising and trade show displays. Significant areas of market research was focused on identifying viable prospects and market segments for McNeil Securities for nearlt 3 years.