Bank of Hawaii
2018 PROJECTS - PRODUCTION STAGE (Not LIVE)
Recent web & operational project integrating Smartsheet while managing the Chanel Retail Environment design-build manufacturing process for Chanel that was built for Bloomingdale, NYC, 59th Street.
Retail Environments for Chanel in Bloomingdale, NYC - Electric Bikes, Working Trikes, Scooters and Boards - RV Coaches and Camper Trailers - Semi-Professional Football - Commercial Finance / Lending. Services rendered differ client by client.
For the entire brochure
read the PDF online.
2012 - USING RESEARCH TO DEVELOP AN INTEGRATED STRATEGY
John Metselaar is the Chief Integrated Marketing, Creative and Brand Strategist at K&H ISG (Integrated Solutions Group). John has excelled at Integrated (Traditional to Online) Direct Response Marketing, Branding, Creative Services, and eCommerce since 1995. He pioneered online marketing and advertising in 2000 by creating a perpetual testing environment supported with real-time tracking technology for measuring performance.
KEY TAKEAWAYS: Demographic profiling and geographic targeting have been very successful strategies to create best practices to reach audiences. Imagery and messages must target region and audience appropriately and content must be compelling. Traditional media and distribution (e.g. door hangers, direct mail) often trumped new media.