PRIMARY CONSULTANT / CONTRACTOR: Kees

AREAS OF EXPERTISE: Social Media Optimization, Creative, Online Marketing, Team Development & Management of Product Packaging, Projects, Programs & Productivity.

SENIOR EXPERT: Project and Program Specialist with Coaching, Idea Development, Strategy, Manufacturing, Branding and Product Marketing Expertise in multiple industries.
STATUS: Short & long-term projects (USA & CANADA). P/T, Telecommute - Remote / On-site.  HOMEBASE:  Burnaby (Vancouver), BC, CANADA

. . . . . . . . . . . . . . . . . . . . 
"I provide expertise for Content Development with Photography, Video and Words for Social Media, Blog and Web Site Optimization!"...
But, currently a F/T Student and Football Specialist for The SFU Clan"
TYPICAL QUESTIONS
FAQ 1 - WHAT SHOULD I DO?
TODAY IT IS STILL ABOUT INTEGRATED AND MEASURABLE MARKETING

Contact Kees for a meeting so he can get to know you and understand your business pain points and needs.

 

Do you find yourself going in different directions online, while not clearly understanding what it does, or how it contributes to your business? DirektResponse will take the time to teach, train, and develop your knowledge so that you, as the business owner, will understand the intricate details of what we do online to improve traffic to your web site, or brick-and-mortar store(s)!"

. . . . . . . . . . . . . . . . . . . . 
FAQ 2 - WHAT IS THE BEST APPROACH TODAY?
ADAPTIVE SOLUTIONS ARE STILL THE BEST APPROACH IN TODAY'S COMPETITIVE LANDSCAPE

1995 to 2000, was a tumultuous period for learning, understanding, and adapting to the internet. John, my partner and Dad, worked at Seattle FilmWorks at the time and was transitioning from designing and developing boxed software programs to web-based applications. I was born shortly after he started working there.

 

He developed both traditional testing using the US Postal Service, that took 12 to 16 weeks before anyone could read and analyze data. By 2000 this gave way to testing a new hypothesis, or variable, every 24 hours. DoubleClick, Google and WebTrends were born, while the dotcom industry imploded, and X10 Wireless Technologies carpet bombed the internet with pop-under advertising as the number one ecommerce web site on the internet at the time.

Over two decades later, the speed of emerging technologies has impacted behavioral trends differently by age, education, occupation, income, culture, beliefs, need, proximity to related tools, and the desire to learn, or add, another device. Studies have indicated that every person has on average, at least four different smart devices that provide information at a rate far beyond ones ability to consume and process content. And, that does not include a car with WiFi built in. Plus, new laws now limit device interaction. So, where do we go from here?

. . . . . . . . . . . . . . . . . . . . 
FAQ 3 - HOW CAN YOU HELP US?
THE MAIN OBJECTIVE IS YOUR SUCCESS BY HELPING YOU NAVIGATE A CHANGING COMPETITIVE LANDSCAPE

With an aging and changing customer base, it can be challenging to stay relevant while you figure out how to adapt your business practices to a fast moving digital world where price comparison is just a click away. It appears to make price the only and most important variable that matters. Not so, and family businesses like Bedrooms and More, in Seattle, have figured that out. They stay firmly focused on providing quality products, exceptional customer service, a lot of education (available every Saturday morning at their store) and a personal touch that is rare to find these days.

They embrace the idea of integrating new digital marketing and sales practices, but are not quick to jump in and adopt anything that hasn't been tried and tested. First, it must not take away from what works, and second, it should enhance what already works in a positive and measurable way. 

A more recent experience, in another industry, with product price points from $2,500 to over $10,000 per unit, demonstrated that a small retail business can still benefit from simply staying very active online in order to drive traffic to its web site and the retail store. Within 60 days September posted an increase in sale of over 150%, the following month in October, sales increased over 445% for the month. But, not all customer outcomes are desirable. They can fail for various reasons from Google Ad Campaign rules to unrealistic product pricing and a simple failure to follow recommendations in a timely manner.

These days, "Urgency" is the standard, not the exception. There is more at stake and that is why more and more businesses are outsourcing different needs and requirements like Accounting & Medical Billing, Payroll, Admin, Formulation, Manufacturing and the specialized services offered by DirektResponse.

 

Why? Highly qualified expertise that can outperform with a sense of urgency in order to achieve the competitive edge required to survive and thrive in today's competitive landscape.

The point here is that all small to medium-sized business, or large teams and departments, can benefit from expertise, a progressive mindset and modernization in measurable database marketing at any speed, and budget - that is right for them!!

 

Some may benefit from adding a few social media platforms, but not all of them.

 

Others, should integrate all social platforms and focus on video content. We can help you take the necessary steps while you learn and understand your options. Our objective is to help you continue to grow and thrive with an integrated approach in order to achieve your goals.

 

Contact DR to discuss your needs!

. . . . . . . . . . . . . . . . . . . . 

"What is critical now, is creating seamless brand communications across all channels for both prospects... and staff!"


. . . . . . . . . . . . . . . . . . . . 
 
FAQ 4 - HOW CAN YOU HELP NOW?
WITH EXPERTISE, COLLABORATION AS A PARTNER TO DEVELOP A CLEAR BUSINESS PLAN

The organizational architecture of our brand is structured so that it always has the optimal blend of industry advisers and senior consulting expertise, complimented by the most proficient hybrid program managers. They are supported by the best and brightest creative talent, producers, engineers, and data specialists who utilize emerging technologies to help you advance your competitive edge - perpetually!

As a team, we test your brand and business into the right media channels while optimizing your existing methods of marketing, advertising and your web presence. We blend traditional direct mail with digital PPC campaigns, while pushing quality content to drive SEO and produce product stories and video content to help engage a wide range of customers.

Everyone has an emotional trigger that evokes a specific behavior and the desired action. We help you learn more about your best and most valuable customers in order to help you find more just like them by telling your brand story and sharing your product or service benefits across multiple channels.

. . . . . . . . . . . . . . . . . . . . 

"I Apply a Conceptually ProActive  approach!"

. . . . . . . . . . . . . . . . . . . . 
FAQ 5 - WHEN CAN YOU BE AVAILABLE?
ON-DEMAND WHEN AVAILABLE, TO HELP MAKE YOUR TEAM HIGHLY COMPETITIVE

We take a unique and very forensic approach to analyzing your needs and requirements as professional coaches, mentors, and experts in human development for high-performance.  Every person on our team contributes to his or her community and each has deep knowledge and experience in understanding how to train, teach, motivate and develop internal resources.

Our Conceptually ProActive TM approach includes a process for re-engineering how you capture, process, and apply information to improve how you do business, as well as how you develop talent to adapt to the practices we introduce. Adaptive Solutions TM applies the level of knowledge about human behavior, crafting stories, and brand messaging that evokes the desired action. As we learn about your business we will help you realize how to continue the conversation digitally, with your brand voice, tonality, and characteristics in mind.

We help you create. design and produce everything from printed catalogs and health journals to e-commerce web sites and promotional materials, marketing reports and even SF330 submittals, with Section H, to win government contracts. We even build brand teams for special events and trade shows with a strategic plan to make a big splash on a budget.

. . . . . . . . . . . . . . . . . . . . 
 

"I blend the art of data-science with technology solutions and measurable marketing practices!"

. . . . . . . . . . . . . . . . . . . . 

FAQ 6 - DESCRIBE HOW I CAN BEST UTILIZE YOU?

INTEGRATED MARKETING, RESEARCH, ECOMMERCE, BRANDING, CREATIVE, COMMUNICATIONS AND TECHNOLOGY

DR is utilized and available as an integrated outsource, very much like a CRO (*Clinical Research Organization) serving pharmaceutical, biotechnology, generic drug, OTC/consumer healthcare and medical device companies. DR works on short and long-term projects as an affordable, effective and efficient alternative to hiring the necessary professionals in-house.

DR services the same markets as an integrated marketing, research, e-commerce, communications and technology firm with the strategic, management, creative and technical talent to support and drive complex digital projects to global expansion initiatives. As a high-performance and experienced outsource DR is hired to drive objectives from inception through completion, across various teams within the organization. And, DR can work seamlessly with the chosen CRO, vendors, and strategic partners on your behalf.

With deep vertical expertise DR also works closely with all internal stakeholders across different departments, within the organization, from operations and manufacturing to legal and accounting, to ensure that projects are successfully planned, managed, reported on, and delivered to provide the desired business value and results.

 

Similarly, DR also services related markets like dietary supplements / nutraceuticals, physical therapists, chiropractors, long-term care centers, continued care retirement communities, senior housing, performance training, professional sports, nutritional drinks, sports apparel and hard goods. DR also gets involved as a strategic marketing and sales partner to introduce European and Asian brands to North America and Brazil.

. . . . . . . . . . . . . . . . . . . . 

FAQ 7 - WHAT CAN BE DONE ABOUT TEAM PRODUCTIVITY?

 

COACHING, MENTORING, PERFORMANCE TRAINING, TEAM DEVELOPMENT AND TEAM BUILDING EXPERTISE

DirektResponse also provides coaching, training and team development to transform team, staff and groups, into high-performance resources who improve the output quantity, quality and complexity of their work, and as a result help to increase productivity and profits.

DirektResponse has 4 decades of progressive expertise and a wealth of knowledge in multiple markets. This, includes deep thought leadership and problem solving capabilities that can drive a high-performance organization in a very strategic and adaptive manner. DR continuously explores better methods for applying emerging technologies to a changing competitive landscape using a practical and scientific approach.

 

DR can also build and form the most suitable "Success Teams" for your needs and requirements. Selecting and hiring candidates who are ideally suited to deliver the best results for the market segment(s) you need to target.

These teams can be comprised of Part-time Advisers, Senior Consultants, Directors , Managers, Junior Executives, Success Leads. Coordinators and paid Interns.

. . . . . . . . . . . . . . . . . . . . 

FAQ 8 - 

INGREDIENT SOURCING, PRODUCT DEVELOPMENT, MANUFACTURING, DISTRIBUTION AND FULFILLMENT

From dietary supplements and technology development to mobile and web applications, DR can help introduce brands to North America and help you sell products, or services.

. . . . . . . . . . . . . . . . . . . . 

FAQ 9 - HOW MUCH WILL IT COST?

APPROXIMATELY HALF OF WHAT IT WOULD COST TO HIRE A BIG AGENCY

Marketing support services that are focused purely on the AEC (Architectural, Engineering and Construction) industry with an emphasis on commercial/industrial B2B and B2GOV. This can be helping AEC firms find and pursue Government contracts through the SF330 process. Or, build a team that is focused purely on Sports and Performance based products and services.

. . . . . . . . . . . . . . . . . . . . 
 

"I provide a broad and deep range of expertise from technology to consumer products and services!"...


. . . . . . . . . . . . . . . . . . . . 

FAQ 10 - EXPERTISE IS EXTENSIVE! WHAT INDUSTRIES HAS DR WORKED IN?


HEALTH & WELLNESS, HEALTHCARE & MEDICAL DEVICES
Precor, Chec Medical, Publicis Healthcare Practice, Mobile Workforce, TriVita Nutraceuticals, Seattle SuperSonics, Kitsap Sports, Tacoma General Hospital, Seattle Microsurgical Eyecare Center, Mary Bridge Childrens Hospital, Living Well Lady.


FINANCIAL & BENEFITS
The Bank of Hawaii, First Interstate Bank, Pemco Insurance, CIGNA, Old National Bank, GNA, Pacific First Federal, Pacific First Mortgage, First Security Bank, Prudential Bank FSB, ONB Old National Bank, Rainier Bank, Sooner Federal, Puget Sound National Bank, Peoples Bank, Washington Mutual, Pacific Land, Gibraltar Savings and WM Life Insurance Co.

REAL ESTATE

Richard James Realtors, The Robert A. McNeil Corporation, McNeil Securities, Pacific Plan Mortgage

NON-PROFITS
United Way, The Woodland Park Zoological Society, The Seattle Aquarium, Special Olympics, South Kitsap SC

WINERIES
Columbia Winery and Paul Thomas Winery.

CRUISE LINE, TRAVEL & MEMBER RESORTS
Holland America Lines/Westours, Alaska Airlines, All Seasons Resorts, Venture Out Resorts, Thousand Trails Resorts, Lake Chelan Shores, Lake Tapps, Tapps Island, Airborne Delivery, National Car Rental, Northern Air Freight, Doug Fox Travel, US Travel, Society Expeditions, Leisure Time, Washington Mutual Travel, American Adventure, Plan-It Travel, Coast-to-Coast Resorts.

TECHNOLOGY, TELECOM & ENERGY
Microsoft, Washington Energy Services (WESCO), Sprint, IQ Technologies, ICOM, Fluke Manufacturing, Washington Natural Gas, Washington Security Systems, RANN Corporation, JMTek/USB Drive, Sage Systems Inc., COPICO Inc., Pacific Northwest Bell, Broadreach, Boeing, Lockheed, Lee Engineering, Leading Design and Synaptix (Last two were software training companies).

OTHER & FOOD
Grand National Rodeo San Francisco, Advanced Personnel, Auto Sox/Windtech, Carpet Supply Inc., Marrowstone
Ventures, Inc., IHOP, Love's Wood BBQ Pit, Lyon's Restaurants, Zulberti Inc., Statler Paralegal Services, The Main Attraction, The Regrade Bistro, Northwest Building Corporation, McDonald's, Mobach Wholesale Imports.

. . . . . . . . . . . . . . . . . . . . 
 

© 2000 - 2019 by DirektResponse. All rights reserved.