Professional Recommendations

“I was privileged to be able to work with John on the Acionna Health project during my time at Professional Learning Institute. John took the role of project manager here lifting the group up out of a difficult position. With his expertise and guidance we were able to streamline our efforts finding the most efficient path forward in our advertising.

To boot, he was even able through no small effort to navigate the Google labyrinth of returning the project to good standing in correcting issues that had been holding us all back from before he or I had joined the team. He is an expert in his field and made every interaction a valuable learning experience for all involved. A wellspring of knowledge eager to lift up those around him. 

Not simply in a business sense, but his integrity was shown through his treatment of those around him every day. These two items together make him a fantastic leader to spur on any given initiative. John takes a sincere interest in those around him as a team leader and does well playing to their strengths as he learns about each person on the team. 

Cutting to it; a tireless and studious expert who carries himself with integrity whether spearheading a project as a leader or tackling obstacles for the team to keep on moving forward together.” Dustin S., Writer, previously with Acionna / Briotech


“John worked for me as the Online Marketing Director of our skin care line. He came onto the project with a lot of confidence and experience after years of working in the field. He inherited a few problems to tackle and went at it with determination and tenacity, never giving up and always looking for creative solutions when he was faced with one obstacle after another. John is hardworking and cares about his co-workers. Even when he was overwhelmed by his own workload, he is always cheerful and checking up on others to lend support and a helping hand where he can. A true asset to any organization, and a real team player.” Jacob W., Partner, Bellevue Capital Group, previously VP at Pinnacle Group for Acionna / Briotech brands


“INNOVA Architects hired John to help us grow our presence through its: online websites, social media, brochures, mailers, and to build personal relationships that all together grow our business. John has been a dynamo of enthusiasm and is always full of new and good ideas. He has made a huge positive change in our company in all the areas for which we hired John to work. His prior experience was in product marketing, and while we are a professional service provider, John was able to bring a valuable and new perspective to how we should be marketing professional services, while at the same time quickly learning how we traditionally have marketed professional services. He adapted quickly, learning new methods and always pushed me hard to be bold and take new steps in new directions.

John definitely thinks like a business owner and like a true entrepreneur, always generating new ideas about how to grow the business and how to benefit our company and capitalize on our efforts. But, he understands the balance a CEO must maintain between financial investments into marketing efforts compared to the results it might produce. He is always positive and upbeat and able to adjust to the dynamics of up and down moments in a business. At times due to our own company limitations I felt that I was not able to take full advantage of what John had to offer. But even through that John has been happy to be a part of our company and especially to assist me in building and implementing the strategy to grow.

I enjoy John personally and professionally and know John has a huge amount of value to bring any company in which he is employed. I am so happy I hired John and would do it all over again. It was the right decision for us. Despite that fact, sometimes outside circumstances affect our business performance and alter our direction. That has resulted in our inability to retain John. Therefore we offer our complete endorsement for John to any potential employer who wishes to expand business. John will bring you strategies, ideas, produce written copy, make personal introductions and help to implement the plan through to completion. He will work either in cooperation with the CEO, but if asked is happy to lead the effort independently. I remain happy to be called upon to reiterate in person my sincere endorsement for John. Paul M., CEO, INNOVA Architects

“John has an innovative mind and is very quick in picking up new ideas from a totally new environment. He is never afraid of making changes.” Jim T., President, INNOVA Architects

"During my time at Innova, I supported John in executing his Creative Marketing Strategy. Under his leadership, I helped to develop and edit web content, while he created a newly branded website. We worked together to prepare for and execute our presence at industry trade shows and built our client database. John's experience, creativity, and depth of knowledge surrounding marketing, CRM, databases and client relations, along with his positive attitude made him a joy to work with!" Jessica M., Permit Specialist at City of Tacoma, previously INNOVA Architects and Engineers, plus ORB Architects


“I had the opportunity to hire John at AstaVita Inc. to lead our efforts with regards to e commerce, branding, marketing and sales for our dietary supplement line. Selecting John was an easy decision for me as John has prior experience working for a dietary supplement company, along with very strong experience and demonstrated skills in building brands, managing and driving on line sales, along with web site development and management. While interviewing candidates to fill our open position it became very evident that John brings a unique combination of skills to the table that typically require the hiring of multiple people to obtain these talents. It was a pleasure working with John as he was all in and committed to what we needed accomplished and he worked tirelessly 24/7 in order to accomplish our goal to have a web site up and operational within 3-4 months. John strengths include a strong executive presence, strategic planning, branding along with earning the trust and respect of our team. I strongly recommend John for any VP or Director level opportunity in e-commerce, marketing and sales.” Bob O., previously GM with Astavita

“I have huge professional respect and admiration for John. I had the pleasure to work with him at Astavita Inc. in Seattle - Washington - in e-commerce, marketing and sales. He is experienced, intuitive and can work with clients large and small to help lead and expand their global e-commerce strategies. John is a key committed professional and his personable approach is capable of building important long term business relationships. His qualified marketing expertise is immediately obvious and it has been driving successful business to produce outstanding results. I endorse John as leader and director for an e-commerce, marketing and sales projects.” Vinicius DS., Director of Coaching Education, previously with Astavita


“John is an extremely conscientious professional who can operate very effectively at both strategic and tactical levels with equal poise and eloquence. His ability to build relationships is commendable and inspirational. John is a quick learner, a motivated self-starter and knows how to navigate almost any scenario to get the job done effectively without ruffling any feathers. In a large organization that is particularly difficult and John was able to do that very elegantly. His ability to think quickly on his feet and find solutions made him a very important member of our team because he was a problem solver. Unique skills that are hard to come by.” Kumar S., Creative Strategist, previously with Publicis Healthcare Practice


“John and I worked together for 4 years at PhotoWorks, formerly known as Seattle FilmWorks. The company was heavily dependent on creative execution and marketing analytics, and this was John's domain. John's universe at PhotoWorks included direct-to-consumer marketing and analytics, web design, e-commerce, on-line application design, and design of a retail storefront and kiosk concept. John led the rebranding effort from Seattle FilmWorks to Photoworks. John exudes a positive energy and people like working with him. He's professional, creative, and approachable: he's a good listener, and is able to synthesize what he hears into effective, creative action. I highly recommend that you reach out to John for your company's creative direction needs.” Case K., Director and CFO, Loud Audio, previously with Seattle FilmWorks


“John is an excellent integrated creative director. He brings unique insights and direct marketing expertise to client relationships including brand strategy, conceptual development and execution. John is a great partner and group leader who leads his team to produce strong results. Behind the calm demeanor lies an experienced and passionate creative leader.” Maurice F., President, CEO, Staffing and Recruiting, Training and Management Consulting, NewVector Group


John hired me as a photographer on a magazine project. I was impressed with his creativity, his ability to communicate clear expectations and his prompt payment for the work delivered. I also appreciated how John allowed me the freedom to present ideas to him and his team. It was a memorable shoot from beginning to end. In a different venue all together, I consulted with John on several other projects where he was definitely an out of the box thinker as he gave me precise advice in editing a particular book, creative ideas on how to present various pamphlets and thoughts on packaging and marketing audio CDS. John is a visionary and communicator and his suggestions all provided the encouragement and direction to take our writing material to a different level. I'll consult with John again because of his wisdom and integrity and out of the box thinking.” Donna R., Life Coach, previously Contract Photographer with TriVita


"John is that rare Creative Director that has the business savvy to understand and care about results. ROI for his company is his utmost concern, and that sometimes means corralling his design team's ego. But, he also knows when to inspire his team to push boundaries. People really enjoy working with/for John and that has been one of the keys to his success." Greg S., Digital Strategist and Market Researcher, previously Seattle FilmWorks


"John is simply one of the best Direct Response Marketing designers/creative program development experts around. His strategic view and 6th sense for matching creative to target audience characteristics within the context of marketing objectives is killer. One experienced and extremely capable DM maven." Linden A., President, Northwest Direct, previously with Thousand Trails


"John is a take-charge manager who gives excellent direction to the creative team. Under his supervision I was able to help brand the company more concretely and produce various marketing pieces that helped drive sales." Ronald C., Marketing Director, The Area Agency on Aging, previously with TriVita


“John is one of the most versatile Creative Directors I have hired. He is highly innovative and very strong in both design and copy with a mind for marketing. Our Senior Executive group was very impressed with his versatile background and we were fortunate to have him on our team. John contributed much to the growth of Seattle FilmWorks during his five-year tenure and he led the rebranding of our company to PhotoWorks. It is rare to find someone who can be both creative and analytical. John is definitely an influential leader who provided creative expertise and inspiration. He also created and directed a very large team of writers, designers and web producers. John is a solid collaborator who works cooperatively across technical and non-technical teams to achieve the desired goals. He is also a great coach and mentor. I strongly recommend John.” Annette B., President, Link Staffing, previously with Seattle FilmWorks / PhotoWorks

"John built an outstanding team of designers that I was lucky to become a part of. I was just beginning my design career and he provided thoughtful, encouraging feedback on my work. He was a strong leader as we worked through a complete website redesign, finishing with a great new site and no problems along the way. I enjoyed working with him and so when he left for another company, I followed a few months later." Andrea B., Senior Product Designer, Apptio, previously with PhotoWorks


“John is very creative and very current with the latest trends for print and the web… I worked with John's department on many occasions and he was extremely supportive of the marketing department's projects. John was able to increase the Creative Department's productivity by over 500%. I admired John's ability to manage constantly changing projects and direction from the leadership team; yet completing them on time and on budget.” Kevin B., previously with TriVita


“Working with John has always been very easy because he quickly understands the needs of the client and can translate that into a testable solution… His proficiency in combining creative with strategic thinking to achieve the desired results is second to none. He is one of the best Creative Directors we have ever worked with!" Len T., Past President, PMA Direct Marketing


"I am gladly referring John as one of the best Integrated Marketing and Brand Strategists that I have worked with over the last 15 years. John is very strategic at extracting the most attractive elements of a company and presenting those elements gracefully and targeted through online, social media and formal business plans. While working together he was assigned what seemed like a simple idea, to develop an integrated marketing group, and brought the entire concept to life complete with websites, professional business portfolios, branding slogans and logos. His development of targeted portfolios, representing our primary targeted business verticals, provided our clients and prospects the depth to understand what we can do for them and the assurance that we were master’s at developing integrated marketing solutions.

Working with John is a pleasure due to his pleasant and amiable behavior, as he will be an asset that all staff will respect and enjoy working with. But, in the hunt to develop deeper meaning and definitions for a project he can be tenacious to uncover every detail from internal and external resources before developing a plan. Just the right type of serious demeanor you would for want someone to handle your valuable business plans. John will bring to your business a person with high integrity, dogged determination and a great, friendly personality that will result in building a positive brand for your company and the sales results that follow.” Tim W., Audience Development & Engagement, The Daily Herald of Everett, Washington, Director of Data Analytics, previously with ISG Data Analytics


“John is a pro-active marketing consultant, willing to listen, able to fully analyze a client's marketing needs, provide guidance and work towards the corporate vision in all aspects of branding, signage, logo development, direct and electronic media marketing. John has excellent creativity and professionalism." Julie J., GM, previously with Kitsap Tennis and Recreation Club

Although I have semi-retired from coaching and developing players and teams to focus on business, my son Kees continues to do so using the same principles, methods and philosophy.


He has added his own significant contributions to the process and is already teaching young players, ages 5 to 9, the fundamentals of playing and winning. Kees has worked with me as an assistant since 2009 and has benefited from working with many stellar professional coaches in Arizona. This includes Greg Vanney, who continues to lead Toronto FC, and recently won the MLS Championship, plus others who used to coach for Sereno SC in Scottsdale, Arizona. This also includes, Vinicius Dos Santos who holds a Masters in Sciences of Sports Management, Tom Bratcher, who owns a successful chain of businesses for Athletic Performance and Physical Therapy, Ally (Alastair) Maxwell, who was a professional GK and Manager in the EPL for the Rangers, and trains the US Women's National Team. Luciano Reis, Max Bernard, Peter Orona and many more! Keith Krug, Sean Trask, Shannon Warrington locally have also contributed a great deal in time, effort and passion, as part-time volunteer soccer parent/coaches.

How important is the coach and club selection to the development of your son, or daughter?

EXTREMELY IMPORTANT! It is an investment that doesn't just contribute to their ability as a player, and contributor on a competitive youth soccer team. But, as a human being, whose overall character and actions will influence your child as well. These nuances may, or may not, be immediately noticeable, but please pay careful attention to desirable, or undesirable changes in your child. Playing sports will at a minimum create an active healthy lifestyle that should include other sports, if they are interested.

HOWEVER, your involvement as a parent is CRUCIAL and instrumental. It must progress over time with a strong understanding of next steps. It also requires trust, positive support and faith in your coach and club.

Kees, who is nationally ranked as a Punter and Kicker, is available for private and group sessions (Soccer and Football Punting and Kicking), upon request, as he trains and prepares for his starting role on a University football team as Punter and Kicker.


The parent comments below reflect his contributions to the boys from the 2012 BU10 team, who went from Recreational to Select, in 120 days of training 4-5 days a week.

“We would like to thank you for all of the work you put into this team. Our son has learned a lot and enjoys playing with his team. We want you to know that we appreciate your time.” J&T

“We have been blessed to have been practicing soccer with you since May of this year. With my son moving over from “REC” which he has played for the past several years, I was nervous if he could fit in at this level. You were very honest and up front from the start, about the process the players would take, and how the game was played, including emails which gave examples. This was very impressive to get up front. My son has had exponential growth curve upward in 4 short months in both the physical and mental side of soccer. Not being a huge fan of soccer it has been nice for me as well. Upon meeting and listening to you talking to me and the boys, I knew immediately that you were a great asset to the community. Attitude reflects leadership, and the boys have been having a great time with impeccable sportsmanship!” P&M

“John has been the best coach my son has ever had, bar none. My son’s skills, self confidence and level of competitiveness have all improved this year.” N

“John has been a positive role model for assistant coaches and his players. John has an undeniable passion for the game of soccer, but more importantly, for kids.” E&L

"I have worked with John on a couple of soccer teams and I highly recommend him to train, manage, and lead a team. He is knowledgeable of the game, in regards to training and managing players, is very good. He has a solid sense of player development and understands the long term goal for players." - Peter O., Head Coach, Sereno SC

“Thanks for being committed to these boys. It's going to be a great season. our son can't wait for the season to start! We're with you!” J

“We started practicing with your team this winter. It was immediately clear that my son had a long way to go transitioning from Rec to Select. I think he has made improvements in leaps and bounds since he started playing with your team. I know that we never would have gotten this same chance with any other Select team and want you to know that we really appreciate it. Without this experience, we may never have been able to transition to Select because of the lack of experience and consistency in Rec. My son is really enjoying his time practicing and playing for you this year. I look forward to seeing his continued improvement throughout the season. Again, thank you for the opportunity to play and thank you for your time!” L

“We support you and your decisions as head coach and are confident in you. Thank you for all you do for our son and the entire team.” K&K

"We support everything you are doing for our son and the rest of the team! We have played on other select teams and we like the way you are coaching. Thank you for your time to help develop the kids in soccer and as positive children." B&B

"I heard what you said about the creativity that the boys need to use. I totally agree with what you said. My son and I are thankful that we have the opportunity to train with you. He and I learned a lot from you and your decades of experience. We've watched him grow in this short amount of time, and can't wait to see the player he ends up to be at the end of the year!" T&S

"John is an outstanding educator and soccer coach. I had the opportunity to work with him at the highest level of youth soccer in Phoenix, AZ. I will strongly recommend his expertise for the benefit of your institution." - Vinicius Dos S., Head Coach, Sereno SC

“We are extremely happy with you and your son's coaching. We very much appreciate your style of coaching and believe our son benefits greatly from your training. Not many coaches would have taken the time to work with him from the inside out or shown so much care and concern for his well being. We are truly grateful for the opportunity for our son to be coached by you. We feel that our son is treated as if he is one of your own and that all the boys on your teams are treated as such. We have the utmost respect for you. Thank you again for everything you do for our son - our family is grateful.” N&N

“Our family would like you to know that we support you as a coach. Know that we stand behind you in your decisions with YOUR team. I understand your coaching techniques and appreciate your honesty when discussing this with parents. Although I believe that every coach should be paid I firmly believe that some of the most amazing coaches we have had we're volunteers. They believe in the sport, care for the kids and give their time to educate! THANK YOU for everything you do! I know there is so much time and energy put into coaching, but know that our family appreciates it and support you and the team!” P&S

“We as a family were happy to hear all of the wonderful things that were thought of our son and that his talents and hard work were recognized as he loves being an athlete no matter the sport. Our son will be there no matter what ever team you want him to be on and he appreciates the opportunity to play on the team and develop however you see fit.” J&C


"I am the proud parent of a player on the SKSC BU11 team coached by John. John has been the best coach my son has ever had, bar none. My son's skills, self confidence and level of competitiveness have all improved this year thanks to John. - Nick K.


"John is and has been a positive role model for Bryan (asst. coach) as well as his players. John has an undeniable passion for the game of soccer, but more importantly, for kids. - Eric C.


"Logan is happy playing for John and he is enjoying the team. He is having a good time with all of the players and continues to learn new skills. - John A.


"John has always made himself available before and after practices and games as well as by email to discuss any concerns we have had. The coaching staff is outstanding and our family fully supports Coach John." - Janel M.


"My son loves soccer and he is having fun and learning from Coach John. - Patty P.


"John is GREAT with the kids. - Alicia S.


“Internal Development & External Results - Training methods are similar at any age, whether it is to train and develop a soccer team, an agency creative group, or a corporate marketing, web development, or branding team - keep it simple, fun and interesting.


With over three decades of combined experience in both corporate and soccer team optimization. It is always my intent to provide an opportunity to train and learn a simple game with experiences, disciplines and an understanding of cooperative teamwork / collaboration, that will endure a lifetime in a highly competitive world!” - JM

After one season I went from 11 boys and one team, to 31 boys and 2 teams. We entered the Crossfire Select tournament with boys from that group who only had recreational experience and 90 days of intense training to finish as finalists.