managing UX + CX design with seamless touch-points for
prospects and staff, plus packaging design, branding and an integrated approach for web, mobile and store applications.
mobile, print, web & video
John is a multi-faceted, ECHO award-winning Direct Response Marketing Specialist, with over 35 years of experience creating measurable controls. He is conceptually proactive, provides strategic ideas, testing methods, channel planning and creative talent. John works as a partner who can provide tactical and technical skills, plus senior-level business development and operational experience. His professional background includes eCommerce, Creative Services, Strategy, Communications, Direct and Online Marketing, Branding, plus Operations to improve and optimize the customer experience. His operational experience in sales, sourcing, manufacturing, inventory control, staff management, vendor management, contracts and financial budgeting, adds to his overall value as Manager, or Director, to any project and business operation.
John is fluent in Adobe CS, Microsoft Office and many web-based development platforms, CRM (Customer Relationship Management), and analytical tools to create and produce proposals and campaigns for products and services in a wide range of industries / markets. His expertise encompasses B2C, B2B and B2GOV (DoD) with SF330 and Section H experience for AEC related projects (Architectural, Engineering, Construction).
INTEGRATED MARKETING AND CREATIVE SERVICES
A very comprehensive overview with role and project details is available on LinkedIn. It outlines his areas of expertise that are both broad and deep. His experience also includes designing product packaging, traditional segmented catalogs and publications, print and email testing, developing web and mobile apps, plus implementing processes for improving productivity and creating systems that can scale as the operation grows. He is also high skilled at developing integrated marketing strategies, SEO and SEM and managing PPC campaigns using Google, Bing, and Facebook, plus optimizing web sites and social media properties using an organic approach.
GENERATE MORE TRAFFIC, LEADS AND SALES
John has worked in both corporate environments and agency settings, as well as, creating and managing marketing projects independently as a contract consultant. He is adept at organizing and executing complex marketing projects and managing to deadlines and budget restraints as demonstrated with past achievements. The focus is always customer/member acquisition, retention, development and win-back initiatives, using testing and measurable KPIs (key performance indicators) to roll-out larger campaigns with specific controls. Perpetual testing against "Controls" helps to move your business forward in a progressive manner that steadily transforms your traditional marketing practices to a competitive landscape where 60% to 80% of your market resides.
TRANSFORM YOUR SALES, MARKETING AND CREATIVE TEAMS
And, as a Competitive USSF Soccer Coach (Adult and Youth), John has also been very successful in developing high-performance teams (corporate, agency and soccer), that perform well under pressure, and can help contribute to achieving positive results!
• 2017 - Electric Bike Retailer, Pure Organic effort, Increased Sales 150%+ in 90 days, 445%+ in 120 days.
• 2016 - Astavita, Launched eCommerce business (Shopify and Amazon). 2 Astaxanthin products in 6 months.
• 2015 - Bedrooms & More, 262% Increase in e-Commerce sales in 13 months!
• 2010 - TriVita Nutraceuticals, $65 to $200+ Million over 4 years, plus 517% increase in productivity.
• 2003 - Online Gaming - Created a business plan to build 5 Themed gaming web sites within 12 months.
• 2002 - USB Drives - Introduced, Marketed and Sold Thumb drives to North America and Europe. 1G = $700.
• 2001 - Applebee's Curbside "To Go" program - Architected the year-long TEST around the Great Lakes.
• 2001 - X10 Wireless Technologies, $65 to $245 Thousand per day in 6 months. #1 eCommerce site.
• 2000 - Seattle FilmWorks to PhotoWorks, $80 Million to $124+ Million in 5 years by end of 2000.
* RESULTS ARE NOT TYPICAL
Best results require a great deal of team work, focus, time and alignment with the strategy. This makes having the right people on the team critical. Transitional period for optimal business performance can take a few years. Immediate positive changes can occur within 90 to 120 days. Variables include company size, industry, structure, culture, ownership commitment, existing processes / systems (or lack thereof), plus distributed roles, responsibilities and relationships.
BANK OF HAWAII
Home Equity Line of Credit Direct Mail Package
RESPONSE RATE 17&
REVENUE Nearly $20M